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By the time the 1969 model year rolled around, it was well established that muscle cars were fast and plentiful. Competition being what it was, the manufacturers were looking for ways to entice potential buyers to choose their product over ever-increasing offerings from the competition. Some manufacturers tried to accomplish this with affordable prices, some tried fancy marketing schemes, and some created a look and a style that screamed performance even when standing still.

The 1969 Mach I was Fords attempt to create a package and a style to match the performance of its recently released and very potent 428-ci Cobra Jet engine package. Displacing the still-available but more conservative GT trim, the Mach I included unique and innovative graphics and mechanical innovations including shaker hood scoops, dual racing mirrors, deluxe interiors, competition suspension, dual chrome exhaust tips, and blacked-out hoods. The result was a wildly popular model that sold more than 70,000 units, compared to slightly more than 5,000 GT models for the year.

Each volume in the In Detail Series provides an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, an in-depth study of all hardware and available options, and an examination of where the car is on the market today. Also included are paint and option codes, VIN and build tag decoders, as well as production numbers.

Despite the large number of Mach Is sold, they continue to command a premium in the secondary market over other Mustang models

Even though many general Mustang books are on the market, none look at this model in such detail and depth

The In Detail series provides an in-depth look at this legendary muscle car at an extremely affordable retail price

Additional Info

Additional Info

Author Mike Mueller
Binding Paperback
Condition NEW
Date of Publication January 2018
Dimensions 8.25 x 9
Illustrations 110 photos
ISBN 9781613253182
New or Used NEW
Pages 96


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