AMC Enthusiast 2 Book Set

Get an inside look at the American automaker that rose from the decline of a once-thriving independent auto industry to put up a valiant fight against Detroit’s Big Three automakers.

In The Complete Book of AMC Cars: American Motors Corporation 1954-1988, authors Patrick Foster and Tom Glatch provide a thorough and fully illustrated review of all the production cars offered by AMC from its founding in 1954 to its demise in 1988, including:
 

• Rambler
• Metropolitan
• Ambassador
• Rebel
• Marlin
• Gremlin
• Hornet
• Matador
• AMX/Javelin
• Pacer
• Eagle
• Jeep

Born from the ashes of Hudson and Nash, AMC represented a last attempt at survival for an independent automobile company. Thanks to the capable leadership of CEO George Romney, the company not only survived but thrived, riding on the success of the firm’s small, economical cars like the Rambler. As the market began to shift more toward performance and luxury cars in the 1960s, AMC found itself challenged to compete with the output from Ford, Chrysler, and General Motors.
 
The fuel crisis of the 1970s positioned AMC’s smaller cars to refill corporate coffers. The firm’s purchase of the Jeep brand also generated profits, but ultimately it was too little, too late. Even a partnership with French automaker Renault and the introduction of the all-wheel-drive Eagle couldn’t save AMC. In 1987, Chrysler Corporation purchased AMC and the story of the last independent automaker came to an end.

Foster and Glatch’s engaging book covers all of the AMC models, as well as racing exploits, from its inception to its ultimate demise. Whether you are an AMC enthusiast or are simply intrigued by cars and the stories behind them, this volume is a must-have for your bookshelf.

American Motors was the little automotive company that made a big impact.

Makers of the Rambler family car, Kenosha offered an antidote to the excess of Detroit’s Big 3. But when America decided it wanted sporty, rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler and Rebel Machine.

American Motors was a proven performer in showrooms and on the track, with success in drag and road course racing. However, through it all came solid Rambler value, and a different approach from Detroit: An accent on consumer protection, along with brand label special editions. And when it came to blue sky thinking, AMC surpassed all with their Gremlin and Pacer small cars.

Off road, Kenosha truly made Jeep ‘The One & Only,’ popularizing the brand and making it the sales success it is today. Beyond that, AMC created America’s first crossover, the Eagle. It all proved that America’s smallest ... was its biggest surprise!