Lambretta Deluxe 4 Book Set: Lui, D/LD 125/150, DL/GP, TV/LI Scooterlinea

This is the first and only monograph entirely devoted to the Lambretta LUI scooter, produced by Innocenti by the tens of thousands, designed by that master of body styling, Nuccio Bertone, creator of outstanding cars like the Alfa Romeo, Giulietta Sprint, and the Lamborghini Miura. The Lambretta LUI was innovative - perhaps too much so - and that was possibly the reason it was not understood, and it was unable to cut for itself as big a slice of the youth market as it should have. Innocenti believed in the LUI with all its conviction, having invested considerably in advertising it in all available media: television, cinema, newspapers, and magazines - a mighty effort that did not bring in the hoped-for results. 

But today, the LUI has been recognized, quite rightly, as one of the shining examples of Italian design as applied to a scooter. Published as the first in a series of books spotlighting the most important and significant Lambrettas, this title unveils all the technical and stylistic secrets of the LUI, model by model, illustrated by invaluable archive material never before published, and is written by Vittorio Tessera, a major world historian on the popular two-wheeler in all its variations. 

This first monograph in the series will be followed by others on the Lambretta world, including the LiTV 1, LiTV 2, LiTV 3, S/SX, DL, and Junior series.

Lambretta D/LD 125/150 tells the industrial and technical history of the Lambretta D/LD series, the classic Lambretta par excellence, the model that has represented the purest essence of the scooter “made in Italy," as told through invaluable archive materials.

The book includes previously unpublished photos and official documents discovered in the Innocenti archives along with accurate texts by Vittorio Tessera, the leading expert on the historic scooter in Italy and the world. With this model, Innocenti proved capable of conquering the national and international markets; exported throughout the world, the D/LD was a great success, loved and appreciated by thousands of users. Chapters dedicated to advertising, to the famous people who fell in love with it and to the marketing of the D and DL series around the world complete this latest title in the series that also includes the volumes Lambretta LUI, Lambretta TV/LI Series I and Lambretta TV/LI Scooterstyle Series III.
  The fascinating story of the Milanese scooter par excellence concluded with the Lambretta DL-GP series. 

This book looks at all aspects of this special scooter: its history, its technical evolution, its sporting victories, with a specific chapter devoted to the British market, which more than any other took the DL to its heart and still today considers it to be the pinnacle of Innocenti’s production.

The last model produced by Innocenti had been developed at the famous Bertone design centre in Turin which, with a few but substantial modifications managed to breathe new life into the Lambretta, making it even more sporting and elegant, sophisticated and modern. With a curious black splash on the leg shield, the new model soon became a best-seller on the crowded international scooter market.

It enjoyed enormous success in Great Britain, being transformed into a cult object for the most sporting and demanding scooterists. More than fifty years after its launch, its styling is still modern and the model is still very popular with scooterists all over the world. 

A book dedicated to a true milestone in the history of the Innocenti scooter: “Scooterlinea 1962”, a thoroughly revised Lambretta that was a protagonist on the worldwide scooter scene of the Sixties.

Technically known as the “Series III”, the new Lambretta was launched late in 1961, initially with the two 125 and 150 cc displacements, later joined by the 175 TV in the spring of 1962.

The third title in the series dedicated to the most important Lambrettas (which include the Lambretta Lui and the Lambretta TV/LI Series I), celebrates a model characterised by sleek and aggressive bodywork and equipped with a front disc brake and an extremely high level of fittings and finish. Written by Vittorio Tessera, the leading Lambretta historian, the book reviews the complete industrial, technical and social history of the Scooterlinea, drawing on hundreds of previously unpublished contemporary photos in black and white and colour.