From its origins on the eve of World War II to its continued production today, the Volkswagen Beetle is, without doubt, the most pervasive automobile ever produced. Its consistency of styling and engineering defined traditional marketing theories, yet its low cost and reliable design gave it a universal appeal. As a result, its numbers surpassed even those of the Model T, with over 200 million Beetles sold around the world to date.
Author: Terry Shuler
Author Bio: NA
ISBN: 9780915038459
Publisher: Automobile Quarterly
Binding Type: Hardcover
Language: English
Pages: 176
Printing Status: In Print
Edition: NA
Country Made: NA
