Traveling Billboards & Coca-Cola Its Vehicles in Photographs 2 Book Set

There is no billboard more dynamic or memorable than an 80,000-pound tractor-trailer rolling down the American highway at 70 miles an hour! Since the early days of the motor truck industry, companies have plastered the sides of their trucks and trailers with free advertising for products. This practice has beautified the landscape for more than a century, and there is no end to the graphic creativity.

Organized chronologically, Traveling Billboards: Tractor-Trailers as Rolling Advertisements 1900–2010 features brands from giants in the transportation field including Freightliner, Kenworth, Mack, White-Freightliner, Brockway, Peterbilt, Diamond T, and more. Captions are complete with detailed information about the tractors, trailers, and companies promoting their services. If you or someone you know is interested in the history of big truck advertising and its evolution, Traveling Billboards is a must-buy!

Coca-Cola Its Vehicles in Photographs 1930-1969

Coca-Cola products have been delivered to stores and soda fountains throughout the world in a variety of trucks, automobiles, and horse-drawn carts for decades now.

Here is a dynamic collection of vintage black & white photographs of a variety of these vehicles specially selected from the archives of the Coca-Cola Company, including bottle trucks, promotional vehicles and route sales cars.