Traveling Billboards & White-Freightliner Trucks Of The 1960s 2 Book Set

There is no billboard more dynamic or memorable than an 80,000-pound tractor-trailer rolling down the American highway at 70 miles an hour! Since the early days of the motor truck industry, companies have plastered the sides of their trucks and trailers with free advertising for products. This practice has beautified the landscape for more than a century, and there is no end to the graphic creativity.

Organized chronologically, Traveling Billboards: Tractor-Trailers as Rolling Advertisements 1900–2010 features brands from giants in the transportation field including Freightliner, Kenworth, Mack, White-Freightliner, Brockway, Peterbilt, Diamond T, and more. Captions are complete with detailed information about the tractors, trailers, and companies promoting their services. If you or someone you know is interested in the history of big truck advertising and its evolution, Traveling Billboards is a must-buy!

White-Freightliner Trucks Of The 1960S (At Work)

In 1951, Freightliner signed an agreement with the White Motor Co. to sell Freightliner trucks through White Dealerships. The trucks became White-Freightliner, gaining momentum through the 1950s and exploding in sales through the 1960s. As you look at the photos on the pages of this book, you will see just a few of the many different customers and hauling jobs they did in the peak of their popularity. Small, medium or large hauling jobs, White-Freightliners fit right in to the needs of the trucking industry.

As you look at the photos on the pages of this book, you will see the many different customers and the hauling jobs they did in the peak of their popularity. Small, medium or large hauling jobs, White-Freightliners fit the needs of the trucking industry. An extensive photo collection allows Ron Adams to select the greatest of these big rigs.